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Explaining "Choice" in 15-Seconds

4/14/2014

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This past Saturday, at the Colorado State Republican Assembly, we manned a vendor booth for The Party Of Choice. A few minutes after we hung up our banner, we were barraged by smiling people who came over to shake our hands and thank us for all our hard work. Passersby were shouting things like, “Love your videos!” and “Keep up the good work!”


Wow! We were overwhelmed by all the attention.  Almost everyone was just so supportive.

Andy was a delegate, so I (Cori) handled the table most of the day (and huge thanks to our friends who came by and helped when they could). As the day wore on, I spoke with hundreds of people, telling them about our purpose. I honed the message down to about a 15-second spiel, give or take.

Attendee: “The Party Of Choice? What is that?”
Me: “Are you a Conservative?”
Attendee: “Yes!”
Me: “Then you’re already in it. You see, Conservatives want to give people more choices. Liberals want to take people’s choices away. We train Conservatives to explain their beliefs using a choice vs. control approach. This makes us the good guys, the Left the bad guys—and it works great when talking with Independents and young people.”

By this point, almost every person was wide-eyed and smiling. They usually asked a few more questions and then took pamphlets or “The Eyes of One,” and left an email address.

And, although there were some skeptics, many were willing to chat for a few minutes. Then they’d walk by a couple hours later and tease me about some choice they didn’t have that day or how they needed more choices at Assembly.

You know what I love the most about the message of choice vs. control?  Since it’s such a departure from standard clichés, it’s actually fun to explain it—and since it’s simple, people retain it. It also gives Conservatives hope. I can’t tell you how many faces lit up when people started thinking about taking back the Conservative ideal of CHOICE.  

Hey, it IS our word, after all.

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